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Moto Guzzi renews itself with a visionary project,
opening the doors to a new industrial, museum and cultural experience.
A place that preserves a unique history.
Step through the historic red gate on Via Parodi, which since 1921 has welcomed technicians, workers, engineers and riders, and immerse yourself in the world of Moto Guzzi.
You will be able to visit the new Museum, completely renovated by architect Greg Lynn, discover the new factory and the latest news from the Piaggio Group at the Motoplex Store, and spend time at the Caffè Moto Guzzi.
Book your free admission to the Factory or Buy the ticket that includes the Museum visit
Guzzi Factory
Book free admission to the Moto Guzzi factory
Guzzi Factory + Museum
Buy the ticket that includes the visit to the Guzzi Museum
The Factory - The Museum
A renewed multimedia space dedicated to the brand’s 105-year history, alongside meeting areas and a store